| Anchor Land Holdings, Inc. is one of the fastest growing players in the Philippine real estate industry, specializing in the development of sophisticated and luxurious residential condominiums.
Listed in the Philippine Stock Exchange in 2007 after a successful initial public offering, the company has built its reputation for delivering its projects on time, without sacrificing the beauty and functionality of its developments.
Initially finding its niche within the affluent Filipino-Chinese community, ALHI has brought modern condo living to Old Manila through a fusion of current trends and traditional comforts and practices. The company’s developments take inspiration from upscale condos in major cities around the world while incorporating age-old Feng Shui principles.
Building on the successful formula of its first project, the 33-storey Lee Tower in Binondo which was sold out within 9 months and delivered ahead of schedule in 2006, ALHI has continued its dynamic and aggressive approach to take on even bigger and bolder challenges.
The company has several ongoing developments, with more in the pipeline. It has started turning over units to buyers of its Mayfair Tower along UN Avenue in Ermita, in the heart of colonial Old Manila, and its second condominium in Binondo, the Mandarin Square, which by the end of 2008 is more than 50 percent completed. Both developments will take condo living in Manila to a higher level with first class amenities rivaling the best there is in the country.
Anchor Land likewise broke ground for its Solemare Parksuites, its first project outside of the City of Manila, in December of 2008. The 18-storey twin tower residential project at the ASEANA Business Park in Paranaque City, near the humongous Mall of Asia, caters to those who want to be at the center of Metro Manila’s emerging cultural and entertainment hub along scenic Manila Bay. Among the company’s plans are the development of the tallest building in Binondo, Manila, the 56-storey Anchor Skysuites that is guaranteed to further raise the benchmark in the Chinatown district, as well as projects in San Juan, another in Ermita, a fourth project in Binondo, among others.
What sets the company apart from other Philippine developers is its ability to execute its business plans. While others give tremendous focus and attention to their business development efforts but hardly sustain them afterwards, Anchor Land makes sure that its business plans are meticulously implemented.
The secret lies in the active involvement of its key people in sales and marketing from the conceptualization stage and throughout the development of each project, with each department – from business development to engineering, finance, sales and customer relations – all in constant touch to ensure the seamless, on time delivery of the company’s commitments.
In 2008, the company has started to attract the attention not only of local investors, but international award-giving bodies as well for its sterling performance. Anchor Land was one of only two Philippine companies included in Forbes Magazine’s list of 200 Best Companies in Asia with capitalization of under $1 billion, a feat made possible by the company’s sterling financial performance amidst the global economic slowdown.
Internally, the company continues to build and strengthen its organization with the goal by recruiting and honing the best talents available in the manpower market, and by maintaining a small but dedicated cadre of sales people who have imbued Anchor Land’s corporate values of discipline, commitment, and excellent service.
The company values each and every employee’s contributions, and recognizes them via a rewards and recognition system that puts premium on providing the best service to customers throughout the whole cycle of each and every project.
Anchored by 100% Commitment
To demonstrate its motto of 100% commitment to its clients and stakeholders, Anchor Land Holdings, Inc. provides important support activities like property management and online sales and marketing services that are geared towards providing customers more value for their investments. |
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